Think Bigger When Doing Article Marketing
nodropBy Christopher Knight
You’ve already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait… but nothing happens or your results are depressing. What went wrong?
Ten years ago, if you were doing this strategy, a dozen to 20 articles was all that you needed to get all kinds of traffic from your investment in this strategy. Today, you need 200+ articles to begin to get the same return.
Note: For this article, we’re only going to examine the amount of traffic that article distribution sites can deliver to your website from your articles. Normally you can expect other sites and ezine publishers to pick up your articles and that would expand the traffic ROI from this strategy.
Let’s Talk Page Views:
(1) Page View = (1) human viewing your page.
The average article will generate anywhere from 10 to 10,000 page views per site submitted per month with a realistic average being 25-100 page views. It’s very rare when you’ll hit a home run and achieve just the right article title and body copy that is rewarded by the search engines with a high rank to get a windfall of traffic.
Therefore if you have 10 articles and you submit them to only (1) article distribution site, you can expect approximately 250 to 1,000 page views to your article and approximately 7 to 30 direct clicks to your website. Click through rates for your website URL located in the resource box of each of your articles are typically 1-3% of the total traffic delivered to each article.
In the same example, if you had 100 articles submitted to only (1) article distribution site, you could expect 2,500 to 10,000 page views to your article and approximately 70 to 300 direct clicks to your website.
If you wanted to set a goal to attract 1,000 visitors to your website per month from article marketing, you’d need approximately:
- 400 articles submitted to 1 site or
- 100 articles submitted to 4 sites or
- 40 articles submitted to 10 sites or
- 4 articles submitted to 100 sites.
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