Building Your Website, Step-By-Step

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame. When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE. Here are my secret findings that can help skyrocket the web traffic that your articles can create back to your website: Continue reading

Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature). Here are the essential & optional items that should be in your resource box along with my list of what to NOT include in your resource box: Continue reading

Article Writing Mistakes – 7 To Avoid

Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website. If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid: Continue reading

Microsoft Word Smart Quotes and Article Marketers Don’t Mix

By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. When smart quotes are converted to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and/or other garbage code. Here's how to shut off those darn smart quotes: Continue reading

Creating Your Perfect Article Summary – 7 Tips

What should be in your article summary? It's otherwise known as an article abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. It’s a sales pitch for the benefits your article delivers and in many cases, it makes the difference as to whether your article gets read or bypassed. Here's a list of the 7 most critical tips that can help you create your own perfect article summary: Continue reading

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait… but nothing happens or your results are depressing. What went wrong? Ten years ago, if you were doing this strategy, a dozen to 20 articles was all that you needed to get all kinds of traffic from your investment in this strategy. Today, you need 200+ articles to begin to get the same return. Continue reading
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